Social Media Marketing

How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. You know, those customers who are expressing their complaints on social media. It just happens. Things break, problems come up and employees have bad days.

In order to handle problem people with elegance, brands must first know whom they're dealing with. Here are some game plans to steer them in the right direction.

Has your business set up a Google+ page? Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates. According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users.

In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World. Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers

Brands small and large have embraced social as a marketing tool, but few know how to truly harness its advantages. Here are the critical components that will ensure the long-term success of your social media strategy.

Is everyone supporting social media at your company? Are you struggling to get the support you need? And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company.

Want to increase your Facebook fan engagement? Keep reading for some simple techniques to get your fans more involved. Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action. A call to action encourages...

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that "doing social media" means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correctly to build a brand, communicate with target audience members, and improve SEO efforts, it's necessary to have a strategy and goals in place. One important goal should be to get your social content Liked, Shared, +1'd, and Re-Tweeted by others. This will improve brand visibility, expand your reach in social media, build your own followers, and improve your social signals which have an impact on search engine ranking.

Have you noticed less interaction on your Facebook page in the last few months? Getting your updates to appear in the coveted news feed is more challenging than ever. I don’t have answers as to how the elusive Facebook algorithm works. What I do have are some suggestions on how to ensure that your page...

Most marketers feel that social media benefits their business, including by growing brand awareness and engaging in dialogue with customers. Additionally, they are taking a deeper look at the value of a Facebook fan or “like.”