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Our Resources page has been set up to provide you with helpful information regarding maximising the effectiveness of your online marketing strategy. There are many interesting independent articles and whitepapers here to download and links to some of the best resources on the net.

Online advertising expenditure surpassed that of newspaper advertising for the first time ever in the six months to June, a new report has revealed.

It seems we at iStrategy talk about finding and empowering brand advocates a lot. But really, it could be the most important thing your brand does on social media. In this week's guest post, Veronica Luna outlines three alternative and creative ways to engage with those advocates. Click the link below to find out what they are.

Business-to-business marketers have long looked to content marketing to achieve lead generation and lead nurture objectives. A growing number are also using content to generate greater brand awareness and thought leadership recognition.

By Josh Dreller: Rarely getting its share of the credit, Facebook advertising has marketers constantly debating its value. Cast aside your doubts and recognize the true ROI that Facebook ads deliver.

Australian businesses received online orders worth $189bn in the twelve months to 2010-11- representing a 32% increase from the year before - but smaller organisations are yet to embrace the web.

Online advertising has sustained its strong growth and surpassed the $3b expenditure mark for the financial year ending 30th June 2012. The results, which were announced today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), show total online advertising increased 21 percent year on year, with revenues for the financial year reaching $3,135.95m, an increase of $549.1m (or 21 percent) on the 12 months ended 30 June 2011.

If you've heard of the 1-9-90 rule you know just how important advocates are. If you have seen the reach of some major players in your industry you know how important influencers are. Here, Aaron Lee directs us to an infographic which gives an in-depth analysis of the difference between the two, and the great advantages of understanding and utilising both.

Roy Morgan Research has launched a new research module aimed at quantifying how the rise of technology is affecting consumers’ behaviour.

Online advertising accounted for more than $3bn of expenditure for the first time in the last financial year, with mobile ads exploding over the period.

Selling should be less important to marketers than building relationships with customers, Responsys CMO Scott Olrich has told B&T.

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