Online Marketing

Corporate websites currently rank as the No. 1 source of new leads for businesses, according to Demandbase's 2011 B2B website demand-generation study, and the percentage of leads coming from the corporate website is expected to skyrocket in the next three years. In fact, B2B research and analyst firm SiriusDecisions predicts that 71 percent of leads will come from the corporate website by 2015.

The Australian online ad market notched double digit growth reaching $2.66bn for 2011, driven by growth in search and directories.

How do you attract passionate customers? What can you do to cut through the noise and get people to notice what you have to say? The answer is CONTENT—interesting and compelling information that helps solve your customers’ problems. Why Content? It’s interesting content that drives people to push that Share button or say to themselves...

New media which did not exist three years ago is set to snare 20% of advertisers' ad spend with the money to be pulled from traditional and digital marketing budgets, according to media agency Group M.

In a few years, millennials will comprise a significant portion of US purchase decision-makers. To cater to this young audience that is so heavily influenced by digital word-of-mouth, brands must learn how to capitalize on and incorporate user-generated content into their total marketing mix.

Every day, millions of people watch and share good video content online -- forcing brands to create Super Bowl-worthy ads all year long. Here's why mundane ads that rely on interruptive tactics no longer work on today's high-demand audience.

For the first time in U.S. history, marketers are projected to spend more on online advertising than on advertising in print magazines and newspapers.

A new eMarketer report examines the world of local online advertising, where national and large regional brands are spending ever-increasing dollars on reaching consumers. Local ad spending is making up an increasing share of the online total just as online is accounting for a growing percentage of total local spending.

The Internet has transformed the way consumers respond to marketing. This infographic pits outbound marketing against inbound marketing - can you guess which one is winning?

On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their website marketing efforts. For the record, I 100% disagree with this (and it's not just because I am an SEO professional). While social media may be at the core of how we connect, communicate and grow online, a social profile cannot replace the value of a well optimized website. Your website has to remain the central hub of your website marketing.