Email Marketing

Are you wondering how to add social media to your email communications? Email and social media marketing go together like Batman and Robin. They both can be effective on their own; however, when combined, their (super) powers can save the city and exceed your marketing goals.

There’s still a lot of shopping to be done before Santa jumps on his sleigh. More than 4 percent of consumers say they're delaying the holiday retail ordeal until the final two weeks of December. Whether they’re...

As 2011 draws to a close, our thoughts race ahead to the campaign plans of tomorrow. What should the forward-thinking email marketer be considering as part of their email program for 2012? To help with this question...

While social media may be getting a lot of press these days, email marketing is alive and well across a variety of industries as an effective channel for communicating with customers and prospects.

How do you write a subject line that is so compelling that your audience simply can't pass it up? Here are a few tips to get you started.

While gaining new customers is important, don't forget to reconnect with your old ones. Learn how to win them back.

Most email messages, even semi-important ones without sales pitches, get deleted without even being read, every day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive – the crowded “Trash” folder?

Email marketers know that their list is their lifeblood. It’s how they nurture new relationships and keep existing ones going strong. It’s the way they deliver valuable content that subscribers respond to and look forward to receiving. Adding new subscribers is essential to keep that momentum going. That means finding similarly interested prospects to add to your audience, which is how the email plus social equation adds up to a big payoff for your business.

You’re not getting the most from your email marketing campaigns – people are not opening the emails, visitors are not clicking through to your website, subscribers are unsubscribing. You piece your email campaigns together without thinking; you send them any old time. People are not appreciating the emails and you are not benefiting as a business.

If you're like most sellers, you don't pay a lot of attention to the subject lines you put on emails to prospects. They're an afterthought. No big deal, right?