Resources

How are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. You know, those customers who are expressing their complaints on social media. It just happens. Things break, problems come up and employees have bad days.

In order to handle problem people with elegance, brands must first know whom they're dealing with. Here are some game plans to steer them in the right direction.

Link building is an important component of an SEO campaign. While it's absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the web help to build a brand. When it comes to link building, it's important to think outside of the box and get creative. Sure, it's important to produce articles, blog posts, videos, and press releases but what else is there? Plenty. You just need to leverage your offline marketing to help your link building.

Has your business set up a Google+ page? Google+ is growing at an impressive rate. In less than one year, Google has reached over 90 million registered users—far exceeding expected growth rates. According to CNN’s Mark Millan, it took Facebook about four years to grow to that many users.

In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World. Peter shares the story of HARO and how customer service has evolved and gives insights into the best practices on how to engage with your customers

Brands small and large have embraced social as a marketing tool, but few know how to truly harness its advantages. Here are the critical components that will ensure the long-term success of your social media strategy.

Is everyone supporting social media at your company? Are you struggling to get the support you need? And although there are many reasons why social media campaigns fail, far and away one of the biggest reasons for failure is the lack of top-to-bottom “buy-in” from all employees in a company.

Corporate websites currently rank as the No. 1 source of new leads for businesses, according to Demandbase's 2011 B2B website demand-generation study, and the percentage of leads coming from the corporate website is expected to skyrocket in the next three years. In fact, B2B research and analyst firm SiriusDecisions predicts that 71 percent of leads will come from the corporate website by 2015.

Want to increase your Facebook fan engagement? Keep reading for some simple techniques to get your fans more involved. Even if you’re active on your Facebook page’s wall by posting regular status updates, interacting with fans and answering questions, you’re still missing out if you aren’t using calls to action. A call to action encourages...

The Australian online ad market notched double digit growth reaching $2.66bn for 2011, driven by growth in search and directories.