Search Engine Marketing (Google, Yahoo, Bing, Ninemsn)

Honeyweb understand that no matter how good your website, it will only work if your online customers can find you.

Over 10 million Australians type queries into online search engines daily*. The goal of search marketing is to place your products and services in front of your potential customers at a time when they are likely to buy. Highly-targeted to generate qualified leads, search marketing sets itself apart from other forms of advertising.
*(Nielson NetRatings June 2009)

Honeyweb are an authorised reseller for ReachLocal Australia.

Local buyers, in reach.

As your prospective consumers abandon traditional print media (like newspapers and paper yellow pages) and spend more time online, how can you turn local online searches into new leads?

Introducing eZsearch: pay-per-click search engine advertising developed specifically for local and regional businesses.

Be at the right place - at the right time.

eZsearch is the most affordable and effective way to get your local business in front of people in your service area right as they're ready to make a purchase. That's because we cover over 97%* of the places where Australians search online. Because we're not bound to any publishers except the ones that deliver the best results for you, we include heavyweights like Google AdWordsTM, Yahoo!® and MSN® as well as the eZsearch Australian Search Network: a stack of powerful specialty sites that can turbo-charge your campaign.
*(Nielson NetRatings 2009).

Introducing the eZsearch Australian Search Network.

Our proprietary technology puts your ad on an extended network of hundreds of specialty sites and directories, then optimizes across those sites to maximize the performance of your campaign. The result? Extra reach with more conversions and a lower cost-per-click. The eZsearch Australian Search Network makes your campaign go even further by:

Reaching consumers who are searching on powerful specialty sites & directories.
Reaching consumers who are clicking on the top organic search engine listings achieved by partners in our network.
Boosting your campaign results through optimization across our extended Search Network.

Intelligent spend.

The best part? You only spend when someone already looking for your services clicks on your ad (the industry term is pay-per-click, or PPC). Plus, our campaign managers utilize smart technology to optimize your campaign twice daily, shifting more of your advertising dollars to the keywords and sites that give you the most phone calls and contacts. We call this conversion-based optimization. Our clients call it "magic."

Personal touch, clear results.

Honeyweb work one-on-one with you to identify your specific marketing needs and goals. Then, our team of online advertising specialists leverage our search engine advertising experience to set up and manage campaigns expertly. Our detailed reporting provides all the stats you and our eZsearch team need to monitor your campaign's progress - and how users are interacting with it. We'll give granular details on every click, visit, email, download, web form and phone call made from your ad, and our Call Recording feature even lets you listen to each call so you discover training opportunities for your business.