Online Advertising (Display Advertising)

Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment, sales increased to $1.8 billion at the end of the 2009 financial year according to figures from PricewaterhouseCoopers (PwC).

More specifically Australia’s online search advertising market achieved a 13% increase during 2009/10, with both revenues per ad and the amount of search ads served continuing to rise.

Buoyed by the increased use of multimedia advertising on the back of improvements in broadband availability has seen advertisers continue to experiment with new formats. In the remainder of 2010 and into 2011, we will see increased use of targeted advertising delivered over the internet.

Honeyweb are an authorised reseller for ReachLocal Australia.

Maximum online awareness, in now in reach

Traditional advertising alone just can't generate effective brand awareness now that your potential customers are consuming more and more online media. So how can you get your message in front of them now?

Build brand and product awareness with eZads online display advertising developed specifically for local and regional businesses.

Reach more, reach smarter

By using advanced targeting and optimisation techniques not available in the offline world, eZads targets your message to potential local customers where they will be the most receptive and more likely to interact with it: the most popular local and national news, entertainment and lifestyle sites. While these consumers may not need your product or service today, eZads builds top-of-mind awareness so your brand will be the one they remember when they're ready to buy.

eZads also works in tandem with eZsearch by retargeting your ad to customers who have previously expressed interest in your business by visiting your website.

Smart targeting

eZads locates your ideal customers with sophisticated techniques like:

Geographic targeting - displays your ad to consumers in your geographic location.
Demographic targeting - displays your ad to the right consumer based on their age, income, gender, etc.
Endemic targeting - displays your ad to consumers who are on specific sites relevant to your business type.
Contextual targeting - displays your ad to consumers on sites featuring content related to your business type.
Behavioral targeting - displays your ad to consumers who have shown recent online behaviors and interests that are relevant to your business type.
Remarketing - displays your ad to consumers who have previously visited your site in order to recapture their interest.
Engagement-based optimisation - displays your ad to consumers on sites that our technology identifies as being most cost-effective in bringing people to your business.
Expansive choices.
Know how you want to build your brand? You've got options. To realize your branding goals and objectives, we offer multiple ReachDisplay packages: online display advertising
bundles with a distinct mix of sites and site families. Whether you want maximum awareness for your budget, placement on the Web's top sites, or to specifically target consumers
who are closest to considering a purchase, we've got the right ReachDisplay package for your local business.

Proven visibility

Our detailed reporting provides all the stats you need to monitor your campaign's progress - and how users are interacting with it. We'll give granular details on every click, visit, email, download, web form and phone call made from your ad. And we are always available to review your results together to pinpoint what's working well, and what could be even better.

Click here to view eZads report example 1.
Click here to view eZads report example 2.
Click here to view eZads report example 3.